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BU 230-01 Princples of Marketing: Home

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Elizabeth Kocevar-Weidinger's picture
Elizabeth Kocevar-Weidinger

Your Assignment

Dear Cadets,

Your charge is to determine

if you can start a new car dealership in Rockbridge county.

I will walk you through the research you will need to conduct on the automotive industry and Rockbridge County.

IMPERATIVE: Your industry's NAISC code is 44110.

Know that your industry may be referred to as motor vehicle or automobile or automotive or car... try different synonyms!

What is the NAICS?

 "The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."

Although my dream car is a 1966 black, convertible Chevelle GTO... for this assignment, I will use the example of starting a Tesla dealership.... sigh...

Follow the tabs on the left for research guidance.

LTC Kocevar-Weidinger